Valley Children’s Launches “Kids Eat Smart” Program with Vallarta Supermarkets

Valley Children’s Launches “Kids Eat Smart” Program with Vallarta Supermarkets

(Fresno, California) – Starting Monday, July 1, children can enjoy a free piece of fruit while they shop with their families inside several Fresno groceries stores, as part of Valley Children’s Kids Eat Smart project, in partnership with Vallarta Supermarkets.

“Our goal is to increase access to fresh fruits and to encourage kids to choose healthy snacks,” says Lynne Ashbeck, Valley Children’s senior vice president, community engagement and population wellness. “Valley Children’s is committed to doing all we can to keep kids healthy across our network and in the neighborhoods where they live, learn and play. Vallarta Supermarkets shares our commitment to healthy families and has been a long-time supporter of Valley Children’s, so this partnership is a perfect match.”

Families visiting Vallarta Supermarkets in Fresno throughout the month of July will have the opportunity to take a free piece of fruit for each child ages 12 years and younger. Stores offering the program are:

  • Cedar and Dakota: 3850 N Cedar Ave, Fresno, CA 93726
  • Clinton and 99: 1951 W Clinton Ave, Fresno, CA 93705
  • Butler and Chestnut: 4831 E Butler Ave, Fresno, CA 93727

“For more than 30 years, Vallarta Supermarkets has taken pride in providing families with fresh, top quality groceries, and our goal is to see families growing happy and healthy,” says Vallarta Supermarkets Director of Marketing Rick Castillo. “Working together with Valley Children’s aligns perfectly with our own mission to encourage families to consume healthy and fresh fruits. The Kids Eat Smart initiative provides a fun way for children in the Central Valley to enjoy their fruits, building healthy and long-lasting habits.”

Valley Children’s and Vallarta Supermarkets have been Children’s Miracle Network Hospitals partners since 2012. During the past seven years, six of their Central Valley stores between Fresno and Porterville have raised more than $386,000 for Valley Children’s.

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