Valley Children’s and Vallarta Supermarkets Improve Kids’ Access to Healthy Food

Valley Children’s and Vallarta Supermarkets Improve Kids’ Access to Healthy Food

(Madera, California) – Valley Children’s Guilds Center for Community Health and Vallarta Supermarkets are kicking off a third year of the Kids Eat Smart program. Through this initiative, children shopping with their families at participating Vallarta Supermarkets can receive a free piece of fruit. 

“The mission of our Center is to keep kids well where they live, learn and play, and summer is a particularly important time to ensure they have additional access to healthy food,” says Valley Children’s Guilds Center for Community Health Director Simran Kaur. “Vallarta Supermarkets shares our commitment to making nutrition accessible to kids, and for that, we have been able to make fresh fruit available to thousands of children in our Valley.”

Families visiting Vallarta Supermarkets beginning Thursday, July 1, will have the opportunity to take a free piece of fruit for each child 12 years of age and younger. Participating stores include:

  • Cedar and Dakota: 3850 N Cedar Ave, Fresno, CA 93726
  • Clinton and 99: 1951 W Clinton Ave, Fresno, CA 93705
  • Butler and Chestnut: 4831 E Butler Ave, Fresno, CA 93727
  • Porterville: 305 E. Olive Ave, Porterville, CA 93257
  • Tulare: 1111 N. Cherry St, Tulare, CA 93274
  • Visalia: 3112 Dinuba Blvd, Visalia, CA 93291

“For 36 years, Vallarta Supermarkets has taken pride in providing families with fresh, top quality groceries, and our goal is to see families growing happy and healthy,” says Vallarta Supermarkets Vice President of Marketing Andrew Lewis. “Working together with Valley Children’s aligns perfectly with our own mission to encourage families to consume healthy and fresh fruits. The Kids Eat Smart initiative provides an easy and effective way for children in the Central Valley to enjoy fresh fruits, building healthy and long-lasting habits.”

Valley Children’s and Vallarta Supermarkets have been Children’s Miracle Network Hospitals partners since 2012. They first launched Kids Eat Smart in the summer of 2019. Over the last three summers, more than 10,000 pieces of fruit have been distributed to children.   

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