Teaming Up to Beat Cancer
“Mommy, that’s me!” 5-year-old Kash Saldana told his father David and mother Esther when they took him to see how he was a local celebrity. Kash, with his bright smile and sharp haircut, was featured on several large Valley Children’s Healthcare roadside billboards throughout the Valley. The signs display the cute boy being licked by a puppy, with the words: “Kash. Cancer-Free.” Kash’s billboards were part of Valley Children’s ad campaign to tell the story of how the Saldanas and Valley Children’s teamed up to beat cancer.