Children's Hospital Central California won the top national eHealthcare Leadership gold award for Best Employee Recruitment Web site (Hospital beds 200 - 399) at the recent awards ceremony in Las Vegas, Nevada.
Some 260 healthcare organizations, representing a broad industry spectrum, received recognition for their outstanding Web sites at a special presentation in Las Vegas on November 17 during the Fourteenth Annual Healthcare Internet Conference. Sites receiving the 2010 eHealthcare Leadership Awards were selected from nearly 1,300 entries. A total of 123 individuals familiar with healthcare and the Internet judged the entries.
“The extensive debate on healthcare reform, combined with the need for increased efficiency in a challenging economy, has spurred digital media innovation,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “A substantial number of organizations have made major improvements in their Web sites to better serve current and future customers. Organizations are also embracing social networking, including blogs, Facebook, and Twitter, to reach consumers in new ways and generate concrete business. Mobile communications is also being pursued by a number of market leaders.”
Gothberg notes that improvements in Web sites were largely focused on enhancing visual interest, improving navigation, and strongly highlighting key service lines. Use of rich media, such as video, audio, and medical animations, is now widespread.
“An important development is the growing integration of Web and traditional media communications,” says Gothberg. “Organizations are seeing the synergistic and cost benefits of using their Web sites, e-mail marketing, and social media channels in addition to print, television, radio, and billboards for promotional purposes.”
Awards were given in 12 different categories: Best Site Design, Best Interactive, Best Health/Healthcare Content, Best e-Business, Best Care/Disease Management, Best Web 2.0, Best Doctor Directory, Best Employee Recruitment, Best Quality & Safety Communication, Best Overall Internet Site, Best Integrated Marketing Campaign, and eHealth Organizational Commitment.
Judges looked at how sites compared with others in their organization’s classification. They also reviewed sites based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.
“Competition was especially strong among large hospital, healthcare system, and managed care sites,” says Gothberg.
The eHealthcare Leadership Awards program was developed and first presented 11 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. The Fourteenth Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm, and StayWell Custom Communications, an Evanston, IL-based content supplier.