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In mid 2008 Children's Hospital produced a television advertisement titled "Impossible?" This is the transcript of that ad.

Kids don't use the word "impossible", so nether do we.

I guess having fifty surgical specialists performing nine-thousand procedures a year might seem "impossible".

But "impossible" gets no respect around here.

And if one of those surgeries involves your child? You don't want to hear the word "impossible" either.

Our kids don't talk about impossible, so neither do we.

Children's Hospital Central California - amazing people, incredible care.